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Automakers' Anxieties Amidst Rising EV Sales: Exploring the Paradox

Automakers' Anxieties Amidst Rising EV Sales: Exploring the Paradox

Nov 04, 2023

As electric vehicle (EV) sales surge, a conundrum emerges as automakers appear apprehensive due to a slower growth pace, decreased prices, and burgeoning inventories. General Motors and Ford Motor Co. recently scaled back their plans for battery-electric vehicles, sparking concerns over an impending slowdown in EV sales. However, experts caution against overblown apprehensions.
Stephanie Brinley, principal automotive analyst at S&P Global Mobility, noted, "Third-quarter sales aren't as bleak." U.S. EV sales soared to a record-breaking 313,086 in Q3 2023, marking a 49.8% YoY surge, as per Kelley Blue Book estimates.
This milestone marked the first time quarterly EV sales surpassed 300,000, propelling the year's total to over 873,000, predicting a landmark 1 million EV sales by Thanksgiving, according to KBB. Cox reported a 13-quarter consecutive increase in U.S. EV sales.
Amidst these record-breaking numbers, Q3 reports from major automakers such as GM and Ford showcased robust EV sales, casting doubts on the concerns surrounding the EV market's trajectory.